One would think after the ratings disaster that happened last season, the NFL would’ve learned that the average, every day American doesn’t want to see a bunch of spoiled athletes disrespecting the flag, our nation, our veterans, and our liberty for the sake of attention-grabbing masquerading as social activism.
Apparently they haven’t. Players and whole teams decided to lash out at President Trump’s harsh criticism on Sunday by taking a knee during football games that aired over the weekend, however, it looks like things didn’t quite go as planned.
In fact, NBC’s ratings for “Sunday Night Football” had the lowest television ratings of the season. Ouch.
According to The Free Beacon, Sunday night’s game between the Washington Redskins and the Oakland Raiders scored an 11.6/20, meaning that an estimated 11.6 percent of all metered-market households watched the game and an estimated 20 percent of homes using a television at the time watched, Deadline reports.
That is an eight percent drop in viewership from the prior week’s game when the Atlanta Falcons beat the Green Bay Packers, and a 10 percent drop from early numbers for last year’s equivalent Sunday night game during the third week.
Members of the Washington Redskins linked arms Sunday night during the national anthem while some kneeled, garnering boos from their home fans. Nearly every Oakland Raider sat on the bench as the national anthem played.
As if that wasn’t bad enough, much of the shenanigans caused the games broadcast on other networks to run over their allotted time, forcing them to move back other programming.
It seems that viewers are making it rather clear they don’t want to see this nonsense every week, and have no problems shutting the games off and finding something else to occupy their time.
It’s bad business to continue doing things that shrink your fan base. Unfortunately, the NFL would rather look hip, cool, and on top of the social activism trends than actually appeal to their own base.