Ever since Donald Trump took office, corporations have been tripping over themselves to be the first to virtue signal to the American public just how ethical they are by opposing one Trump policy or another. In response to Trump’s temporary travel and refugee ban, Amazon, Lyft, Microsoft, Alphabet (Google), and a number of others have published statements pandering to anti-Trump consumers.
The field of sports is not immune, either. Teams and athletes have jumped into the game, as well. The Super Bowl is Sunday, and along with those buffalo wings, you’ll be served up at least one ad with a political undertone.
Audi has a feminist ad planned to run during the Super Bowl, which references the gender wage gap at the end. You can watch it below:
I look forward to the Arabic translation of the ad.
Judging by the video’s like/dislike ratio, people aren’t buying it.
Audi referenced the wage-gap in more specific terms when posting the ad to their Twitter account, stating that, “Women are still paid 21% less than men. As a brand that believes in progress, we are committed to equal pay for equal work.”
As many already know, the supposed “wage gap” statistic often quoted actually measures an earnings gap. It doesn’t take into account men work more hours than women, work different (and more dangerous) jobs, and don’t take leaves of absence for childbirth. In fact, for that reason, even at a company where men and women earn identical wages, you’d still expect to see men earning more than women. Even at Audi — which was pointed out to them.
Wait until you see their response:
You don’t say, Audi.
[Note: This post was written by Matt Palumbo. Follow him on Twitter @MattPalumbo12]