A number of companies have come out publicly against Donald Trump’s executive order implementing a temporary travel ban on seven nations, among them being Google, Apple, Lyft, Netflix, and Starbucks, among many, many others.
Some of them are even putting their money where their mouths are. Lyft announced they’ll be donating $1 million to the ACLU (which is the cheapest advertising they’ve ever paid for), while Starbucks announced they’ll be hiring 10,000 refugees over the next five years in the 75 countries where Starbucks operates. Starbucks CEO Howard Schultz has yet to comment on how he feels that as a Jewish man, he’s permanently banned from traveling to six of the seven nations included on Trump’s 90-day travel ban.
Just as you’d expect, the reaction on social media was mixed, mainly due to the political motive behind the decision.
There is a #boycottStarbucks going around because they’re pledging to hire refugees, you know what that means? time to get some Starbucks
— Shafeeq (@Y2SHAF) January 30, 2017
Starbucks pledged to hire 10,000 refugees over the next 5 years.
We currently have 50,000 homeless veterans in the US.#BoycottStarbucks
— Educating Liberals (@Education4Libs) January 30, 2017
Thank you, @Starbucks CEO for committing to hire 10,000 refugees.
To all those tweeting #boycottstarbucks, thanks for the shorter line.
— nikita (@nikitakhara) January 30, 2017
Speaking of veterans – a veteran-owned coffee company, the Black Rifle Coffee Company, took notice, and in response is now vowing to hire 10,000 veterans. According to Liberty News Now: While Starbucks sells Cascara Latte’s and Espresso Con Panna’s, Black Rifle Coffee Company sells roasts that go by the name, “Caffeine and Hate”, “Blackbeard’s Delight”, and “Murdered Out.”
As you’d assume from their pro-2A stance, the company has conservative leanings.
Following Starbuck’s announcement about their refugee hiring plan, Black Rifle announced on a social media channel, “Black Rifle Coffee Vows to Hire 10,000 Veterans.” While BRCC is unlikely to have a need for 10,000 new employees this year, the commitment to hiring veterans is not new and has been a bedrock of their hiring practices since Evan founded the company, “Black Rifle Coffee has [always] vowed to hire Veterans and Patriots, we didn’t adopt this vow on the heels of anything to drive a bullsh*t touchy feely false sales projection!”
For those veterans looking to work hard for a paycheck, they can apply by emailing [email protected]
BRCC is currently a small company with fifty employees, but is showing explosive growth (700% a year, according to one employee who reached out to me). With growth like that, plus the added media attention, it won’t be surprising if they can eventually follow through on their promise. (they didn’t give any time-frame on the goal, after all). Having tried coffee from both companies, I wholeheartedly endorse BRCC over Starbucks (then again, how hard is it to have better coffee than Starbucks?)
[Note: This post was authored by Matt Palumbo. Follow him on Twitter @MattPalumbo12]