Ben & Jerry’s just gave you a reason never to eat their ice cream again

Are you a businessperson looking to lose friends and alienate people – preferably half your customers? Entering politics is the solution.

I’ve never understood why any business would risk alienating any of its customers by taking political stances, but I assume they must’ve thought the virtue signaling by taking a stand on an issue would help them in the long run. That clearly wasn’t the case for Target when they took a stance on the transgender bathroom “debate,” or Twitter when they began censoring conservative users (see: Milo Yiannopoulos). Yesterday we reported on cosmetics company Cover Girl unveiling its first gay “cover boy.” Needless to say, consumers weren’t happy.

The latest company taking a political stand is one that’s already no stranger to politics – Ben & Jerry’s. The company, founded by two Vermont liberals, has taken a number of political stances over the years, which you can find as easily as visiting their website. I’d imagine in their case they’re lucky enough to have a clientele that’s more liberal than your average American, so perhaps their latest political stand won’t damage the brand.

Visit the homepage of their website, and you”ll see the latest cause they’re promoting: Black Lives Matter.

Their post begins: “Black lives matter. They matter because they are children, brothers, sisters, mothers, and fathers. They matter because the injustices they face steal from all of us — white people and people of color alike. They steal our very humanity. Systemic and institutionalized racism are the defining civil rights and social justice issues of our time. We’ve come to understand that to be silent about the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats.

In typical liberal fashion they also absolve the individual of any responsibility: There is good news: the first step in overcoming systemic racism and injustice is to simply understand and admit that there is a problem. It’s trying to understand the perspective of others whose experiences are different from our own. To not just listen, but to truly understand those whose struggle for justice is real, and not yet complete.

It’s been hard to watch the list of unarmed Black Americans killed by law enforcement officers grow longer and longer. We understand that numerous Black Americans and white Americans have profoundly different experiences and outcomes with law enforcement and the criminal justice system. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives.

We want to be clear: we believe that saying Black lives matter is not to say that the lives of those who serve in the law enforcement community don’t. We respect and value the commitment to our communities that those in law enforcement make, and we respect the value of every one of their lives.

But we do believe that — whether Black, brown, white, or blue — our nation and our very way of life is dependent on the principle of all people being served equal justice under the law. And it’s clear, the effects of the criminal justice system are not color blind.

We do not place the blame for this on individual officers. Rather, we believe it is due to the systemic racism built into the fabric of our institutions at every level, disadvantaging and discriminating against people of color in ways that go beyond individual intent to discriminate. For this reason, we are not pointing fingers at individuals; we are instead urging us to come together to better our society and institutions so that we may finally fulfill the founding promise of this country: to be a country with dignity and justice for all.

Typical liberal logic. It’s not individual police officers, it’s the whole darn system. If a police officer kills an unarmed black man, and we know with 100 percent certainty that racism was a motivating factor, that’s an indictment of nobody except that officer.

I’ll give Ben & Jerry an example that liberals can understand: if a Muslim commits an act of terrorism, do you blame the individual, or all Muslims?

[Note: This post was authored by Matt Palumbo. Follow him on Twitter @MattPalumbo12]

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