The left’s moral crusade against Chick-fil-A years ago failed miserably, and the restaurant chain has come back stronger than ever.
The greatest problem Chick-fil-A faces now isn’t boycotts from the left, but attempting to keep up with demand.
Chain-wide sales exceeded $6 billion in 2015 and nearly double what it made in 2009. The growth hasn’t just come from opening new locations; the restaurants are doing more business too. The average store made more than $3 million in 2014, according to data from QSRmagazine, compared with just $2 million in 2009.
Today, Chick-fil-A’s more than 1,900 restaurants are some of the biggest moneymakers in fast food: The average stand-alone outlet (a store that’s not in a food court) makes about $4.2 million per year — more than the average McDonald’s or Chipotle.
Due to the high volume of customers, the drive-thru lines at most restaurants have grown increasingly long and unpleasant for patrons and Chick-Fil-A is now turning to innovations to smooth the journey along. An average Chick-Fil-A will serve as many as 95 cars from noon to 1 PM.
To test new innovations, Chick-Fil-A has built three buildings dedicated to innovation and design where new products and sales can be pushed. Currently, the new model for Drive-thru being tested is having servers outside taking orders and delivering food before arriving at the pick-up window.
I can only wonder if there’s any evidence that angering the left is a viable business strategy.
[Note: This post was authored by The Analytical Economist]