Ok, I’ll admit I (Michele Hickford) am not a football fanatic. My most favorite parts of any Super Bowl are the National Anthem (and I thought Lady Gaga did a superb job, red eye shadow notwithstanding) and the advertisements.
On balance, I have to be honest, most of the ads this year just…sucked. I couldn’t figure out what most of them were selling, to begin with, and isn’t that the purpose of ads?
But one in particular has a lot of people outraged because of the imagery used.
As the Daily Mail reports, An ad shown during the Super Bowl to promote tourism at Colonial Williamsburg has provoked outrage after using footage of the 9/11 attacks.
The commercial was shown across some areas of the U.S. including New York, Philadelphia and Washington D.C. and was produced by the Colonial Williamsburg Foundation.
The minute-long promo for the ‘living museum’ showed some of the defining moments in American history in reverse such as the first flight, missions to space, suffragettes and even the inauguration of President of Barack Obama.
The voice-over, narrated by NBC News anchor Tom Brokaw, asks where the American spirit first started to take shape, and answers that it was in Colonial Williamsburg.
However, one of the moments used in the ad, showed one of the towers of the World Trade Center after it was hit by a plane.
Naturally, the twittersphere erupted with disdain after the ad was shown.
However, despite the outrage, the Colonial Williamsburg Foundation stood by their ad. In a statement the Foundation’s spokesman Joe Straw said: ‘We understand and respect that some of the images in the ad are jarring.
‘However, the small data point of people who objected to some of the imagery in the ad does not represent the total viewership. Not even close.’
Well, I’m not sure he’s right about that. The number of people who actually tweet may also be a small percentage of those who were totally outraged.
‘All that is past is prologue. Our ad is meant to walk viewers backwards through time, challenging them to reflect on how our collective history and struggles shape who we are as Americans today. We cannot forget our sacrifices or our tragedies even as we celebrate our accomplishments.’
Fair enough…but all the other images in the ad didn’t show the exact moment hundreds of Americans were losing their lives. Just seems like there could have been SOMETHING else to add in? What do you think? Was this out of line?
[Note: This article was written by Michele Hickford]