In early 2012, liberals began protesting Chick-fil-A after it was discovered that the company had donated to pro-traditional marriage organizations. This led to a counter protest started by Mike Huckabee, “Chick-fil-A Appreciation Day,” which boosted sales at the average store nearly 30 percent – a great success.
While their critics ended up boosting their sales, Chick-fil-A did cease donations to pro-traditional marriage groups for unrelated reasons.
Despite whatever negative connotation liberals were able to associate with the brand initially, four years later it’s completely worn off.
As the Atlanta Business Chronicle reported, Chick-fil-A is now America’s favorite chain:
“It’s not just the chicken sandwiches and waffle fries earning high marks with guests,” the magazine writes. “Chick-fil-A is the only chain on this year’s list to score above 75 percent for service and hospitality, showing that consumers do care about the experience.”
Here’s how Chick-fil-A scored in each metric the magazine measured:
- Hospitality— 76.7 percent
- Convenience— 67.5 percent
- Ambiance— 60 percent
- Food— 59.7 percent
- Value— 53.3 percent
Are you a business owner and struggling with a slump in sales? Try annoying some liberals, sit back, and reap the benefits.
[Note: This post was authored by The Analytical Economist]