New Kia ad rips “participation trophies”

It is often said that art imitates life –- and assuming for a moment that television commercials do count as art – here’s a great example.

Remember when Steelers linebacker James Harrison made headlines for his social media post saying he’d be giving back the “participation trophies” awarded to his sons?

He struck a nerve, and apparently Kia hopes it will strike gold.

A new ad for the Kia Sorrento, which ran during NBC’s Sunday Night Football, takes up Harrison’s theme and does a fine job of mirroring how a lot of Americans feel about the whole idea of “participation trophies.”

In this case, a dad picks up his son from the game and wonders why his son’s team got a “participation” trophy even though they were undefeated. In the end, he rips off the trophy tag and writes in “CHAMPS.”

I wonder if Kia did any market research for this ad on its target audience and found out more and more people are fed up with the wussification of our culture that liberals have worked so hard to engender If so, I certainly hope those same folks get out and vote next November.

[Note: This article was written with a little rah-rah cheer by Michele Hickford]


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